This new textbook focuses on behavioral science — including psychology, sociology and communication — as it relates to the dental profession. Students learn to identify and address the behavioral issues encountered in dentistry, ranging from those affecting the individual patient (e.g. strategies for reducing anxiety in nervous and phobic patients), to broader concerns for the entire population (e.g. motivating the population as a whole to adopt healthier diet and hygiene practices).

Disc. social context of care; patient anxiety; psychosocial factors related to oral health & health promotion; research.