Focusing on the tangible, cash flow operations that make business work

In business, there are pie-in-the-sky valuation standards like share prices and stock options that have alternately led executives to untold riches and to federal prisons. and then there is cold hard cash-the dollars and cents that pay the bills, keep the tax man at bay, and ensure a company's ongoing survival. Rob Reider and Peter Heyler redirect corporate attention to core, cash management operation in Managing Cash Flow: An Operational Focus.

The authors' comprehensive guide focuses on how a corporation can enhance its overall cash position on an ongoing basis. Reider and Heyler identify business functions that too often become ends in themselves-accounts receivable, inventory, administration-and remind readers of a company's primary goals:

* Customer service

* Cash conversion

* Making money

* Survival

Managing Cash Flow: An Operational Focus offers a host of procedures and techniques for applying a cash-flow criterion to all business functions, keeping companies focused on the proverbial bottom line.

Nothing happens in business without measurable, tangible, absolute cash. Rob Reider and Peter Heyler offer a must-have, common-sense guide for keeping companies in the black.