This citizen activist's or corporate issue manager's guide (first edition, 1997) provides information on how to lobby decision makers, go to court, get media attention, influence public opinion, mobilize grassroots support, form coalitions, organize an initiative or referendum, and, new to the second edition, use the internet to get a message out. The first task of an issue advocate, writes Rubin (political management, George Washington U.) is to understand the issue and the dynamic forces acting upon it. This means "mapping the issue, that is, understanding its ramifications, including who cares about it and why; and mapping the power, identifying the key levers of power and how to pull them." Suitable for general readers. Annotation c. Book News, Inc., Portland, OR