Protect the marks that mean everything to your business.
Trademarks-the names and symbols that identify your business, brand and products in the marketplace-are important assets that you need to choose carefully, then vigilantly defend. You can protect:
*business names
*product names
*product packaging
*logos
*slogans
*domain names
*anything that identifies your company, product or service!
With Trademark, you get the most up-to-date information you need to defend your creations.
Learn how to:
*choose marks that competitors can't copy
*search for other marks that might conflict with yours
*register a name or other mark
*protect and maintain your marks legal strength
*understand and resolve disputes outside the courtroom
Thoroughly updated, the 7th edition of Trademark provides the most current information on domain names, changes to trademark statutes and case law, and the latest registration processes.
Reviews
Computer Book Review
A must-read for all start-up businesses.
Houston Chronicle
Get tips to help you choose and protect a name, logo and other unique items that identify your company.
Legal Publishing Preview
[There is] no other text on the market to compare.
Orange County Register
An excellent self-help book.
San Francisco Examiner
Searching for a winning business or product name? Or have a distinctive logo or slogan to protect with a trademark or service mark? You will find sound advice in this book.
Houston Chronicle
Get tips to help you choose and protect a name, logo and other unique items that identify your company.
Houston Chronicle
Get tips to help you choose and protect a name, logo and other unique items that identify your company.
Legal Publishing Preview
[There is] no other text on the market to compare.
Legal Publishing Preview
[There is] no other text on the market to compare.
San Francisco Examiner
Searching for a winning business or product name? Or have a distinctive logo or slogan to protect with a trademark or service mark? You will find sound advice in this book.
San Francisco Examiner
Searching for a winning business or product name? Or have a distinctive logo or slogan to protect with a trademark or service mark? You will find sound advice in this book.
San Francisco Examiner
Searching for a winning business or product name? Or have a distinctive logo or slogan to protect with a trademark or service mark? You will find sound advice in this book.