With the advent of the Internet, small business owners and innovators of every stripe need to be everwatchful when choosing and protecting their names, logos, packaging and slogans. Fortunately, there's help. Trademark explains, step by step, how to: choose a distinctive name that competitors can't copy, conduct a trademark search, register a trademark with the U.S. Patent and Trademark Office, protect and maintain a trademark, handle trademark disputes outside the courtroom, understand the trademark issues affecting domain names and the Internet.