9781568581071
Birds of Prey: Boeing vs. Airbus: A Battle for the Skies share button
Matthew Lynn
Format Paperback
Dimensions 6.10 (w) x 9.22 (h) x 0.69 (d)
Pages 256
Publisher Basic Books
Publication Date April 1998
ISBN 9781568581071
Book ISBN 10 1568581076
About Book
A fast-paced report of international corporate intrigue that explores both the early history of aviation and the ongoing, trans-oceanic battle between two massive corporations. Birds of Prey is the story of an industry now essential to heavily developed nations. And more than that, it is a paradigm of business, the ongoing story of the struggle between two forces of international commerce. It describes the inner workings of these corporations that are almost nations in themselves: how a product is conceived of - the Airbus or the 747 - and then the need for that product is created. And finally it tells how, by manipulation both overt and covert, the battling giants marshall their various resources to achieve their ends: more orders for their factories. And on this level, the salespeople have familiar names: for Airbus, the star salesman was the late French President Francois Mitterrand; for Boeing, it is President Bill Clinton.

Exploring both the early history of aviation and the ongoing, transoceanic battle between two massive corporations--Boeing and the European Airbus consortium, this book describes the inner workings of these corporations, how each company first conceives a product--the Airbus or the 747--and then creates the need for that product, and how the battling giants marshal their various resources to achieve their ends. 20,000 print.

Reviews

Publishers Weekly - Publisher's Weekly

In this riveting report by a journalist with the Sunday Times of London, the bitter rivalry between the Boeing Company of Seattle, titan of U.S. airplane manufacturing, and Airbus, a consortium of European aerospace manufacturers, becomes a microcosm of the escalating race for global dominance between American and European industries. Much broader in scope than its title suggests, this revised, updated version of a book first published in 1995 exposes the immense lobbying power of the U.S. aerospace industry. Lynn identifies President Bill Clinton as chief pitchman for Boeing's 1990s international deals and French resident Franois Mitterrand as Airbus's most cunning and experienced salesman, responsible in 1984 for kicking reluctant Margaret Thatcher and Helmut Kohl into supporting the A320, a computerized airliner competitive with Boeing's DC9 and 737. The author first clears the tarmac with a colorful account of early aviation history, the epic, misguided creation of the red-ink-generating Concorde supersonic jet and the Boeing and Lockheed foreign-payoff scandals of the mid-1970s. His tale of cutthroat competition, including what he sees as Boeing's ruthless efficiency and reflexive imperialism, affords a sometimes shocking behind-the-scenes look at the aeronautical industry worldwide. (Mar.)

Library Journal

The business of building and selling civil airliners is of supreme importance to governments as well as industries; billions of dollars and equivalent prestige are at stake. Written by an economics writer for the London Sunday Times, this story of the fight between Boeing and Airbus to develop and sell a midrange passenger jet to the world's carriers begins with a history of the industry from the Boeing and European perspective, then narrows in on the recent transatlantic war, which still has no victor. Lynn's treatment of the political, industrial, and social turmoil surrounding the sale to major carriers of a stable of aircraft of various payloads and ranges has all the intrigue and skullduggery of a spy novel. It is better done than his aviation history, but this area has been slighted by the press and makes for compelling reading.Mel D. Lane, Sacramento, Cal.